See what a client profile is built on
Every trait score shows its evidence. Hover any of the eight traits on a client's chart and you'll see the quote behind that score, where the quote came from, and the reasoning. The same receipts are gathered in a summary under the chart, open by default, so you can read the whole basis at once instead of hovering each one.
The confidence number explains itself. What the percentage measures, what would raise it, and the point where a read is as grounded as it is going to get now sit behind an info dot beside the number, rather than as three paragraphs above a chart you haven't seen yet.
Profiles explain every trait, not just the strong ones. A trait that lands near the middle used to pass without comment; it now gets the same explanation as a pronounced one. Longer profiles also keep all their evidence — the list used to be trimmed before the last few traits could cite anything.
Client research finds people behind a login wall. Looking someone up now locates their professional profile first, so their title, company and profile link fill in even when the page itself can't be read.
A profile tells you when it has fallen behind. When notes or engagement have arrived since a profile was generated, it says how much is new and offers to update. Seeing the count costs nothing; only the update itself uses credits.
Decks you generate use your firm's positioning again. Decks built from a brief had quietly stopped picking up your Studio firm profile, and nothing reported it. They use it again.
A spoken take tidies your firm profile instead of piling onto it. Recording a new take now folds what you said into the answers already there — clearing filler, dropping repetition, and preferring your newer statement where the two disagree — rather than appending another block of text. The questions also stay on screen while you talk.
The competitor finder says where it looked. It now names the market it searched, and separates a competitor you described from one you named outright.
Incumbent research cites its sources. Firms found in an RFP carry numbered citations with a matching, clickable source list.
A pursuit stops forgetting what it knew. Adding a drawing or a screenshot to a pursuit used to blank out the client name, due date or location it had already established, because the new file mentioned none of them. Those details stay put.
The document viewer settles down. Switching tabs while a document is open no longer leaves it showing a cancelled state or re-rendering pages you were already looking at.











