🏢Architecture and Real-Estate

Discover how architecture, engineering, and construction (AEC) companies are harnessing real-time 3D to change the way buildings are designed, created, and operated.

What is 3D architectural visualization?

Visually communicate your clients’ proposed designs and beautifully tell their story with realistic elements and details. The future of architectural design and 3D architectural visualization allows for projects to be designed, revised, and refined in real time prior to building. This helps eliminate unnecessary costs and time spent on project changes, and also helps customers marketing their designs to potential buyers. Adding fine-tuned embellishments such as greenery, lighting, and people, bring an enriched and engaging experience to architecture and its surrounding landscape through 3D visualization.

Technical to visual

3D visualization software translates technical drawing into a visual story, helping you communicate the project to customers, architects, and engineering teams.

Marketing a vision

Whether you’re attracting investors or buyers, architectural visualization allows your marketing material to convey an aspirational vision and attract prospects.

Test and validate

3D architectural visualization helps you to identify design flaws overlooked through conventional 2D techniques. Build life-like models, validate designs, and scale in real-time.

Immerse clients in their space

Invite your clients to experience their designed environment both virtually and emotionally.

The business impact of real-time 3D

AEC companies face constant challenges when it comes to productivity and efficiency. Rework caused by fractured workflows and inefficiency cost the construction industry $450 billion a year. According to a McKinsey & Company report, 20% of construction projects run over schedule and 80% are over budget. Under the pandemic conditions of 2020, these difficulties are exacerbated.

Companies using real-time 3D can better navigate these challenges. Research shows real-time 3D unlocks the following benefits:

• Cost savings from catching design and engineering flaws earlier and using construction sequencing to keep projects on schedule.

• Winning more projects by presenting buildings to clients in VR and creating leave-behind AR applications.

• Faster time to market by enabling collaboration and communication between trades and federating data from different software (e.g., Revit, Navisworks, Rhino, etc.) into one model.

Higher employee retention rate by increasing workforce productivity and safety through interactive VR and AR experiences.

Top use cases of real-time 3D

Applications for real-time 3D technology run the gamut, from design to preconstruction to the job site and beyond.

Some examples across the building lifecycle include:

Design and engineering Common use cases: Immersive design reviews, experience-based design, design visualization, structural engineering, review project status, gather stakeholder feedback, etc.

Construction planning and simulation Common use cases: Job site coordination, construction sequencing, clash detection, 1:1 AR onsite, quantity takeoffs, BIM coordination, field guidance, QA/QC, documentation, etc.

The value of extending real-time 3D across the business

Real-time 3D addresses challenges across the entire lifecycle, ensuring buildings are better designed, created, and operated. The study by Forrester Consulting found that:

Most adopters are already using real-time 3D across multiple touchpoints in the business … [They] find that the more places … they implement real-time 3D, the more seamlessly these processes are integrated as it provides a more interactive medium for collaboration and communication.

Indeed, 90% of companies using real-time 3D find it valuable for supporting interdepartmental collaboration. There’s a reason for that: Once models exist in a virtual environment, they can be extended for any use case across the business.

That means virtual models used during the design phase can also be used by the construction team to create onsite 1:1 scale AR experiences, as well as by the operations team to create high-fidelity, interactive applications for maintenance. These synergies speed up the building lifecycle and reduce inefficiencies that cause construction projects to take longer and cost more than planned.